Design Challenge
The existing analytics dashboard was very limited. Users complained about missing data and inaccurate metrics on app audience and engagement. The team decided to provide metrics granular enough for customers to be actionable and help them define their content strategy.
User Needs & Ideation
PM and I synthesised customer and CS team feedback. We categorised insights, prioritised them, and dropped non-essential ones for this first phase. We sketched design ideas to quickly iterate solutions.
User Testing
We ran pilot sessions with the CS team first and iterated the prototype. Then we tested with recruited customers. Since the plan was to migrate analytics to a totally new platform, learning how users would react was crucial. Users loved the new pages because they could learn more about their app users and make decisions based on accurate insights.
